Travis Kelce Helps Gift Taylor Swift a Custom DIAMOND Friendship Bracelet! (Exclusive)

Michelle Wie West, the designer behind Taylor Swift’s diamond friendship bracelet, chats with ET about Travis Kelce’s sweet gesture. The former professional golfer released a custom jewelry collection for the brand ‘Wove,’ and shares why she decided to reach out to Travis for a gifting opportunity. She reveals the meaning behind Taylor’s bracelet spelling ‘TNT,’ and how the ‘Swiftie’ effect impacted jewelry sales after the bracelet’s sparkling debut during the Kansas City Chiefs’ victory against the Baltimore Ravens on Sunday.