Nicole McLaughlin Turned Scraps Into Massively Cool Sneakers | The Complex Sneakers Show

Designer Nicole McLaughlin, who started out in the sneaker industry as an intern at Reebok before her quirky upcycling creations ever went viral, is ready to expand her footwear portfolio with a new collaboration from Hoka on its Mafate Three2 model. In this episode, McLaughlin relives her resume, from the Reebok years to her time at the Adidas Farm in Brooklyn (with a Kanye West cameo) to making her own collaboration with Vans. McLaughlin, queen of upcycling that she is, also gives tips on thrifting and turning old items into new shoes. Elsewhere, Joe La Puma, Brendan Dunne, and Matt Welty discuss the best Nikes of 2024, how to wear Off-White Nikes, and the latest Adidas Yeezy drama.

Chapters:

0:00 – 2:38: Host Intros
2:39 – 14:10: Nike 2024 Sneakers Preview
14:11 – 17:48: New Balance 991V2
17:49 – 24:29: How to Wear Off-White Nikes
24:50 – 25:36: Fairfax is Dead
25:37 – 29:29: The Latest Adidas Yeezy Drama
29:30 – 32:05: Nicole McLaughlin Joins CSS
32:06 – 35:17: Nicole McLaughlin x HOKA Mafate Three2
35:18 – 37:42: Sneaker Cam
37:43 – 42:28: Nicole’s Design Process with Hoka
42:29 – 43:44: Learning How To Make Shoes
43:45 – 49:16: Working at the Adidas Farm in Brooklyn
49:16 – 51:49: Upcycling Creations
51:50 – 58:29: Nicole’s Thrifting Tips
58:30 – 1:04:05: Hoka’s Gaining Popularity
1:04:05 – 1:09:26: Sustainability in Sneakers
1:09:27 – 1:10:12: Outro

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.