How Cricket Became a 5.3 Billion Dollar Sport

The commercial future of cricket was in doubt at the turn of the century as it struggled to attract audiences. It is now the second-most valuable sporting franchise in the world, behind only the NFL. The story of how one country changed the fate of cricket is told here. Cricket is one of the most watched sports in the world. It has become immensely popular around the world over time. Cricket is not only a sport, but also a business that’s worth upwards of $5.3 billion in one country alone. There are hundreds of millions of cricket fans in India, and the biggest games draw more viewers than the Super Bowl. A single game reached over 167 million viewers a few years ago. The sport is now attracting waves of US investors. Due to the loss of the Indian Premier League rights, Disney+ lost over 4 million subscribers in 3 months. We’re going into a deep dive into the amount of money generated by cricket, particularly in India & Pakistan, how much the sport is worth via television, where the money goes and how much some of the biggest stars make.

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CHAPTERS:

00:00 Intro
00:53 A Global Sport
02:20 U.S. Investments
03:15 Expensive Team
05:21 Broadcasting & Media Rights
06:50 The Rise of T20 Cricket
08:05 Sponsorship & Brand Associations
08:41 Merchandising & Licensing
09:08 Player Salaries
10:11 Outro

Written by: Wilder Weir
Narrated by: @WilderWeir

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