Bimma Williams is an entrepreneur and podcast host who spent years in the sneaker industry at brands like Saucony, Adidas, and Nike. Now, he interviews subjects from the footwear scene and beyond on his Claima Stories podcast. In this episode, Williams tells stories about his work on the Adidas Yeezy business, his time alongside Travis Scott at Nike, and finding his community as a Black man in the industry. Williams previews his first sneaker collaboration, a Saucony set to drop this weekend. Also, cohosts Joe La Puma, Brendan Dunne, and Matt Welty get caught up on sneaker news like Taylor Swift’s New Balances, the Born x Raised Dunk release, and Anthony Edwards’ Adidas signature model.
0:00 – 3:44: Host Intros
3:45 – 5:04: Taylor Swift Wearing New Balance 550
5:05 – 7:12: Kith’s Toronto Opening
7:13 – 11:06: Acronym x Nike Air Prestos
11:07 – 12:35: Nike Air Footscape Woven – Cow or Giraffe Print?
12:36 – 14:51: Upcoming Salehe Bembury x New Balance 1906
14:52 – 19:03: JLP’s Bidding War for A-Cold Wall x Nike Air Max
19:04 – Born & Raised x Nike SB Dunk Low
19:47 – 22:39: Bimma Williams Joins CSS
22:40 – 29:20: Sneaker Cam
29:28 – Bimma on Working at Nike, Adidas + Saucony
35:11 Working With Kanye at Yeezy
43:36 46:12: Leaving Adidas for Nike Entertainment
46:13 – 49:05: Leaving Nike to Pursue his Claima Stories Podcast
49:06 – 53:17 Bimma on Starting at and Returning to Saucony
53:18 – 55:44: Relocation To Oregon Is a Must for Nike and Adidas
55:45 – 59:05: Smaller Sneaker Brands On the Rise
59:06 – 1:00:44: Running the Portland Marathon
1:00:45 – 1:09:04: Bimma Speaks to being a Black Man in the Sneaker Industry
1:09:05 – 1:11:24: Bimma on Getting His Own Shoe
1:11:25 – 1:14:00: Bimma’s Interview With Tyler the Creator
1:14:01 – 1:16:25: Adidas CEO’s Recent Kanye West Comments
1:16:26 – 1:18:38: Unboxing the Claima x Saucony 3D Grid Hurricane “Claim a Seat”
1:18:39 – 1:20:55: Outro
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
