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The NBA’s Melissa Brenner Talks the League’s App Relaunch and ‘Ask NBA’ AI Bot

The NBA’s Melissa Brenner Talks the League’s App Relaunch and ‘Ask NBA’ AI Bot

Entertainment

The NBA’s Melissa Brenner Talks the League’s App Relaunch and ‘Ask NBA’ AI Bot

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During AdWeek2023, Melissa Brenner, Executive Vice President and Head of Digital Media, and Courtney DiGia, Senior Director, Deal Strategy and Forecasting, Content Partnerships for the NBA, discuss reaching fans across multiple platforms and leveraging AI through the Ask NBA bot.

relaunching the League’s App and their ‘ASK NBA’ bot powered by AI.

Variety Studio presented by Canva at Advertising Week

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