Just days after dropping his surprise album Kamikaze, Eminem takes on his critics in the video for “Fall.”
“Everybody’s been telling me what they think about me for the last few months,” he raps on the Justin Vernon-assisted song. “Maybe it’s time I tell them what I think about them.”
It opens with him driving with Royce Da 5’9″ while receiving alerts on his phone from critics of Revival. He throws his phone to the floor before demons start emerging from the tech devices in the form of black smoke.
Creatures chase Em through streets and buildings as he takes shots at Joe Budden and Tyler, the Creator with his bars. Eventually the demons takes over his body and he emerges as Slim Shady. After jumping out of a window, he falls to the ground and walks over his Revival CD.
“You wanted Shady? You got it!” he declares.