#OffKey Video: Kendrick Lamar – ELEMENT

New Kung Fu Kenny!

After surprising fans alongside Future at the BET Awards, Kendrick Lamar unleashes the cinematic video for his latest DAMN. single, “ELEMENT.”

Directed by Jonas Lindstroem and the little homies, the clip is a stunning, explosive, fiery, and bloody visual to match King Kendrick’s evocative and passionate bars.

Symbolic imagery adorns the visual from the start, when a single hand emerges from ocean blue waters. Soon, the serenity of that scene is interrupted by a fight, a man drenched in blood, and a house on fire.

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